The whole picture,
one page.
govrn.ai is the independent standard for AI-governance attestation — across every cloud, model, and agent, no matter who built them — paired with Aperture, the engine that collects the evidence and operationalizes it. See, Prove, Run.
The play: governance is the low-friction door. A fixed-scope baseline gets us in; the evidence it collects hands us the build, the managed run, and the recurring independent attestation — the whole account. This page indexes every asset we've built behind that thesis, grouped and described so you can find anything fast.
client LTV
margin (external lead)
every phase
Microsoft can't self-sign
.md strategy files were serving open (they bypassed the client keywalls). Now server-gated: 401 without keystone-2026.index,follow.Next — the plan
Synthesized 2026-07-03 from a three-lens panel — go-to-market, company-building operator, and an adversarial red-team, run independently. They converged: the work now is not more mockup — it's to stand up the company (entity, bench, raise) and prove the one thing it rests on: that buyers pay for independent attestation. The Kelly channel is already cleared — white-label sales through Kelly are a go — so this is execution, not a gate.
The critical path (60–90 days)
- Legal entity + Operating Agreementstart hereForm the entity (C-corp if an institutional raise is real), assign all govrn IP into it, execute the OA. Standard hygiene so bench and investors have clean title to own.
- Founding bench on real paperneeds M1CTO, CSO, full-stack — each signs PIIA + IP assignment + equity via the OA. No one touches code pre-entity.
- Paper the Kelly white-label termsneeds M1 · clearedThe clearance exists — now put the commercial structure in writing (economics, ROE, account deconfliction) so the raise references it and delivery runs clean.
- The raiseneeds M1 · M2 · M3Entity + bench + the papered Kelly channel = the fundable package. The deck exists; wire in the channel terms and the demand-validation signal.
- Convert a held thread → first paid Discoveryneeds M3BCBS IL or Grace Hill. One paying, regulated customer de-risks the raise AND the Microsoft pitch. Release on GO once the channel paper says who contracts and bills.
◇ Human-in-the-loop — only Richard can do these
- Run 8–10 demand-validation calls (kit below) — lead with a cyber-insurance broker and a procurement/CISO contact (the research says those are the real forcing functions). Kill or confirm that buyers pay for ongoing attestation. ~1 week; gates the raise narrative.
- Sign entity formation, the Operating Agreement, and the IP-assignment-into-newco.
- Paper the Kelly white-label commercial terms with the right MCG/Kelly principal — the clearance is in hand; this makes it a written channel the raise can point to.
- Give GO before any held client thread (BCBS, Grace Hill) is activated, and before anything sends externally.
What I built in parallel
The moat, defined — now research-hardened. §6: govrn can't self-sign (ISO 42001 needs an accredited body; SOC 2 needs a CPA firm) → the proven Vanta/Drata model: govrn is the evidence layer that feeds the accredited signer. §7: the forcing function is private-market, not regulatory — procurement + cyber-insurance + safe-harbor beat "regulation is coming." Both sections carry sources.
The cheapest de-risk: the hypothesis to kill, who to call, a 20-minute discovery script with the killer question ("is anyone requiring this?"), a go/no-go rubric — plus the channel rules-of-engagement to end Kelly/Al-Petrie/SI account conflict. Richard runs this week.
New in the product mockup (govrn HQ → Certified partners): the certification-consortium endgame visualized — the 5-tier partner program, partners & targets with honest status, the independence firewall (Microsoft = first certified party, not owner), and the channel-owned → consortium arc.
The public face — govrn.ai
The live marketing site — institutional, declarative, "the standard" — plus our flagship: the_govrnr. — the curated governance record that makes govrn the authority of record, not a vendor with a blog.
Our curated record of AI governance — the field's current goings-on, read one way and mapped to best practice. Every entry is scored on the govrn Gauge (how governed, how exposed) and broken into the governance swim lanes it touches, by percentage. Now a filterable publication — 4 grounded entries, filter by any of the 8 governance lanes. This is how govrn becomes the go-to governing body: industry-agnostic, sourced, and standard-setting.
AI Tokenpocalypse
The top of the funnel — what govrn is and the independent-attestation thesis.
The baseline engagement and the three-phase arc, in plain terms.
The governance standard itself — domains, controls, attestation.
The buyer — regulated, AI-exposed enterprises and their boards.
The independence story — the body that builds is never the body that attests.
The decision page
The master internal action page — what we do next, who signs off, and the full evidence nav behind it.
The product — dashboards & method
What the engagement produces and the method behind it. The dashboards render the evidence that feeds an independent attestation; the docs are the repeatable playbook.
The dark command-center, now multi-client + data-driven (all screens render from data.js): dropdown between Grace Hill · BCBS IL · Hornbeck (3 sectors, 3 phases) with 6 views each (Overview / Estate / Agents / Attestations / Findings / Benchmark) + the govrn HQ aggregate — portfolio gauge, client cards, lane heatmap, and the Benchmark Network (AI-DRIVE-style anonymized cohort: stack up vs 1,500 enterprises; the network learns from every client). What "this thing" looks like shipped.
Three-lens posture view — IT-rationalization, cybersecurity, AI-governance. Modeled until connected.
The same lens model fitted to a health plan's estate.
What the baseline deliverable looks like in the client's hands.
The governance framework — domains and controls.
How the baseline assessment is run, step by step.
The delivery playbook for a govrn engagement.
The control gap-check instrument.
The advisory panel model behind the assessment.
Where the govrn platform goes after the baseline.
Sales / SA / Delivery — who does what across the engagement.
The engagement — governance, implemented
An end-to-end walkthrough using Grace Hill: discovery all the way to the annuity. The team, the toolchain, the assumed estate, the training ladder, and size-based pricing — eight chapters, gated.
Overview → walkthrough → process → team → toolchain → estate → training → pricing. The full picture of a live engagement.
Initial assessment anchored by company size; Grace Hill ≈ $65K mid-market.
The cert ladder — Associate → Practitioner → Lead/Assessor → Attestor.
The founding bench and the skills that make an attestation valid.
The investor package
The raise. A 21-chapter data room plus the deck, the brief, and the one-pager. Scored 8.0/10 by the internal investor verdict.
Exec summary → standard & engine → market → business model → team → roadmap → competitive → financials → GTM → architecture → cases → trust → risks. Full wiki with sidebar nav and per-doc download.
The presentation cut of the raise — slide-by-slide.
The narrative one-document version of the opportunity.
The whole thesis on a single page.
The adversarial scorecard on the room — and the gap that remains (execution, not docs).
The honest-staging audit — what's modeled, assumed, and illustrative.
Aperture — the govrn.ai engine
govrn defines the independent standard; Aperture operationalizes it — the deterministic engine that collects the evidence behind every attestation. The integration keeps the engine brand intact. Built for Richard & Joe.
The MCG / Kelly program
Track 2 — the channel. What Solutions sees: the Kelly Leadership pitch and the role-specific playbooks. Client proposals stay drafts (HITL).
What MCG/Kelly leadership sees — positions Mark & Wade favorably under the offering. Carries the BCG affirmation.
The Kelly pitch fully rebranded as MCG's own AI Governance practice (Motion Consulting Group · a Kelly Services Co.) — govrn.ai removed, same look & feel. What Kelly presents as theirs.
Parameterized MCG · AI Governance assessment + proposal per prospect from one template (the Al Petrie / LEC roster). Per-client send-links, keys, and status tracking. Private.
The internal pitch deck for the program.
The governance-wedge talk track for reps.
The sales-side pitch.
The solution-architect pitch.
The delivery-side pitch.
The technical implementation story.
Every claim, sourced — incl. the BCG ISO/IEC 42001 affirmation.
How the pitch evolved, version by version.
Client proposal draft — held until the gate clears.
Health-plan pitch (client key). Thread held.
The program roadmap dashboard.
The numbers
Pricing anchors and the ARR ramp — all figures illustrative until the first design partner produces live data.
SMB $150–175K · Mid $200–250K · Enterprise $300–350K · Regulated $350K+ custom. Then build / operate / attest.
Y1 ~4 engagements / ~$1.0M / ~$0.3M exit ARR · Y2 ~12 / ~$3.0M / ~$1.6M · Y3 ~24 + license / ~$7.0M / ~$4.0M.
How the raise is structured and where the money goes.
Founding terms — the partners who turn modeled numbers into measured ones.
Strategy & partnerships · July 2026
The current strategic arc — the pricing model, the Microsoft co-invest play (govrn as the independent attestation Microsoft's Agent 365 can't self-sign), and the Al Petrie channel. Everything built this cycle.
The go-to-market: the $492M/2026 market, the EU AI Act (phased — GPAI + transparency live Aug 2 2026, high-risk to Dec 2027) + regulatory forcing functions (the web-privacy curve, again), the 5-tier certified-partner program (Microsoft first, cross-vendor across every hyperscaler/cloud/agent), competitive landscape, buyer personas, and the outreach playbook. Harvested from research, reskinned to attestation.
Three commercial phases (Discovery → Implementation → Annuity) with a multi-party waterfall — Kelly nets 30%+ AND govrn nets 30%+ on every phase (asserted in code) — plus lifetime client value ($1.1M mid). Lead externally with the ~54% blended margin.
The pitch to Microsoft: Frontier ($2.5B) + Agent 365 give the telemetry & self-scored readiness; govrn is the independent attestation Microsoft structurally can't sign (it certifies its own AI with an outside auditor). Delivered by the TTEC architects.
The 11-year MPRESSED relationship, the LEC roster, the $176K ESG-production continuity (the ESG clients are the AI-gov targets), channel economics, and the live-ESG idea. Our working version.
The standalone partner-facing brief we send Al — trimmed, no internal links, own access code. Governance on both sides (AI + live ESG). Own key: petrie-2026.
Chris Bennett, Roberto Lleras & Sean Barlow — enterprise lead architects at TTEC Digital (Microsoft 2025 Partner of the Year, 10-yr Inner Circle). Top-level Microsoft relationships; lead enterprise cloud/data/infra delivery.
The locked positioning: independent, cross-vendor AI-governance attestation — not inventory/monitoring (Agent 365 commoditized that). The reframe rules for all copy.
Sales enablement & rep tooling
The rep-facing surfaces — the seller hub, the discovery start, the leads/affiliate dashboard, and the leadership roll-up. The v0 the sales-plugin product (see the pro forma roadmap) productizes.
The seller landing — services, send-links, and the rep's view into the offering.
The govrn-specific rep page — the pitch a seller runs on a prospect.
The Phase-1 discovery proposal + SOW a rep sends to open the account.
The rep's leads + affiliate view — the v0 the commission-engine plugin productizes.
The leadership pipeline roll-up across reps and channels.
Also indexed via their section hubs — nothing is orphaned: Data room (21 docs) · The engagement (8 chapters) · Proposal tracker (29 clients) · Kelly / MCG pitch · Grace Hill readout · Grace Hill outreach.
Glossary
The vocabulary, in one place.
The independent standard for AI-governance attestation — across every cloud, model, and agent, no matter who built them — and the company building it. The brand and the public face.
The deterministic measurement engine that operationalizes the standard. govrn defines; Aperture runs. Keeps its own engine brand inside the merge.
The thesis in three words. See the estate (evidence collection), prove the posture (independent attestation), run it (the managed annuity).
Governance as the low-friction door. A small, fixed-scope baseline is easy to say yes to — and the evidence it collects hands us the whole account.
Phase 1 — a ~3–4 week fixed-scope engagement: posture, AI bill-of-materials, gap report, roadmap, and an independent attestation.
The recurring revenue after the baseline — the managed run and the periodic re-attestation that compound year over year.
The independent sign-off on posture. The body that builds is never the body that attests — separation of duties, by design.
How the dashboard reads an estate: IT-rationalization, cybersecurity, and AI-governance.
Track 1 = the confidential company (entity, bench, raise, licensing). Track 2 = the Kelly channel (the Leadership pitch). Don't cross the streams.
The v1.1 sequence: stand up the entity, the founding bench, and the raise before the Solutions gate. What makes an attestation valid is who's behind it.
The discipline behind every number: "modeled until connected," "measured after." Demos are synthetic; estates are assumed; dollars are illustrative — and labeled as such.
An early client on founding terms who gives us the first live data — turning modeled posture into measured posture.