Al Petrie Advisors × Silicon Bayou

An 11-year MPRESSED partner — and the host of the Louisiana Energy Conference — wants to white-label our AI-governance offering, open it to Kelly, and bring his entire energy & capital-markets client base in as a sales channel. This is the internal brief on what that partnership looks like.

This page is the internal source — the full picture for our side. The version Richard sends Al is a trimmed, partner-facing cut of this (see Next steps). Figures here are illustrative and splits are to-negotiate; nothing is a commitment.

The relationship — 11 years

MPRESSED has been Al Petrie Advisors' creative and digital partner for roughly eleven years — the kind of relationship where the work renews because it keeps earning trust, not because of a contract. The documented work falls in three lines:

• Conference websites — built & hosted. The Louisiana Energy Conference site (louisianaenergyconference.com) and the Southern Industrial Conference site (southernindustrialconference.com) — full conference-microsite operation: sponsor-tier management (Platinum/Silver/Partner), registration, agenda PDFs, networking & presentation sections, mobile, year after year on recurring hosting.
• Firm website hosting & maintenance. Ongoing monthly hosting + platform/security updates for the Al Petrie Advisors firm site (alpetrie.com).
• ESG report design & production — the standout line. Roughly $176K across ~25 engagements: redesigning each client's annual ESG/CSR report into print-ready layouts — recurring, year over year, for a roster of his energy/IR clients (see The ESG lane).

That history is the asset. Al doesn't need to be sold on whether we deliver — he's had years of proof, and he's also been an active referral pipeline, funneling his energy-IR clients to MPRESSED for web and ESG work. The new conversation starts at "what do we build together next," not "can I trust this vendor."

Internal accuracy note: MPRESSED's financial records on file document this relationship from ~2022 forward (LEC/SIC sites, firm hosting, ESG production); the full ~11-year span is per Richard and predates the digitized ledgers. Lead with "11 years" to Al (he'll know it cold); if anyone needs receipts, the documented, invoice-backed span is 2022→2026. Firm: 201 St. Charles Ave, Ste 2413, New Orleans. Contacts on file: Al Petrie (al@alpetrie.com), Machel Delange (LEC ops), Clay Jeansonne, Wes Harris.

The Louisiana Energy Conference

Al Petrie Advisors hosts and produces the Louisiana Energy Conference (LEC) — the biggest energy-industry gathering in the Gulf South, run for roughly 26 years in New Orleans. It is where the region's energy operators meet the capital markets that fund them.

The 2026 roster breaks down to ~159 panelist-firm and ~154 sponsor-firm attendees, ~74 energy-industry attendees, plus the capital side — 30 private equity, 25 private wealth, 21 banking, and a stack of buyside/sellside analysts and portfolio managers. It is, in one room, the energy + capital-markets ecosystem of the Gulf South.

Two things matter for the partnership: Richard is a known, trusted, returning speaker (Al has asked him back to put a session together), and Al controls the sponsor roster — sponsorship buys standing access to ~100 energy CEOs plus the capital side, and routed through a Louisiana-domiciled entity it carries a 40% state tax credit. Al Petrie Advisors people: Al Petrie (Senior Partner), Chris Delange (Partner), Machel Delange (Conference Coordinator), Janet Rasmussen (Senior Advisor), Richard Tullis (Senior Consultant).

The opportunity

Al is excited about three moves, which compound:

1. White-label the AI-governance offering

Take the Silicon Bayou / govrn AI-governance offering and let Al's firm carry it to its clients — branded as needed. He brings the relationships and the credibility; we bring the method, the platform, and the delivery.

2. Open it to Kelly Services

The same offering already runs as MCG · AI Governance through Kelly's enterprise channel. Bringing Kelly into the Al Petrie motion means an enterprise-scale delivery and sales engine behind the energy relationships Al opens.

3. Al as a sales channel

This is the big one. Al Petrie Advisors becomes a distribution channel into a 279-org / 551-person energy-and-capital audience that already trusts him — not a one-off referral, a recurring annual motion anchored by the conference. The four parties each play to strength:

• Al Petrie Advisors — the relationships, the conference stage, the trust.
• Silicon Bayou / govrn — the AI-governance method, platform, and delivery.
• Kelly — enterprise sales + delivery scale (MCG · AI Governance).
• MPRESSED — the brand, web, and ESG-reporting production arm that's served Al for 11 years.

Partnership structure

Modeled the same way as the rest of our go-to-market channels (see the pro forma): Al is a channel partner who sources and warms; we scope, deliver, and stand behind the work.

Who signs the client MSA sets the economics (below). Default: Al sources + warms, we own delivery and the client method, and we split on the channel basis his contribution warrants — to be set per-deal until a standard is locked.

Channel economics

Al's participation slots into the same channel + commission framework as the pro forma. Three viable models depending on how involved he is on a given deal:

Illustrative — one Al-sourced engagement

A mid-tier ($250K) AI-governance engagement with one of his energy clients, sourced and owned by Al at a 25% channel share: ~$62.5K to Al on the initial, we net ~$187.5K against a ~$103.9K delivery cost, and the annuity (~$75K/yr managed governance) renews with Al's account owning the relationship. Multiply across even a handful of his 279 orgs and the conference becomes a real pipeline, not a logo.

Figures illustrative, from the pro forma's tunable model; gross-of-Al-channel delivery margin is ~58% and Al's share comes out of that. Splits are to-negotiate. The recurring annuity is the compounding part — it's why a channel like Al's is worth a real share.

What's already built

This is not a concept deck. The machinery to run Al's client base is already standing:

• 30 AI-governance proposals — already parameterized for his LEC companies. Each is a real, sourced, scoped proposal page (the same Grace-Hill engine), ready to send. They cover his energy operators, the capital side, and the advisory firms.
• The prospecting engine — a private cockpit that turns governance signals across his roster into a scored, managed pipeline.
• The pro forma — the full economics (margins, annuity, channels, commissions) behind every number above.

The 30 ready pitches (his conference companies)

★ = existing MPRESSED clients. All 30 live in the proposal tracker — send-ready with per-client access links.

The warm pipeline

Al's client-and-attendee base is the target list — 279 organizations, two-tiered: ~27 hand-qualified cards Richard collected at the 2026 conference (with phones + next-steps), sitting on top of the full roster. The most notable, by segment:

Energy operators / E&P

W&T Offshore · Hornbeck Offshore · Key Energy (Marshall Dodson, CEO) · Ring Energy · Evolution Petroleum · Foundation Energy · LLOG Exploration · Cantium · Chevron · Cheniere · Select Water Solutions · Tidewater · Beacon Offshore · Byron Energy · Gulf Island Fabrication · Diversified Energy · Tamboran · 1947 Oil & Gas (Tim Duncan)

Oilfield services / marine / construction

Harvey Gulf Marine · Laborde Marine · Morrison (Chet Morrison) · Boh Bros. · C.H. Fenstermaker · Louisiana Cat · Kiewit · Drilling Tools Intl · Audubon Engineering · TEAM Inc · Nauticus Robotics · SLB · Empire Midstream

Finance / PE / IR / advisory

Bernhard Capital (Jeff Baudier) · Black Bay (Michael LeBourgeois) · Breakwall Capital · Kayne Anderson · Stonepeak · Nuveen · Louisiana Impact Fund (Joshua Cummings) · J.P. Morgan Private Bank (Katie LeGardeur) · Citi (Jarrod Bourgeois) · Raymond James (Marshall Adkins) · Johnson Rice · Macquarie · KeyBanc · Piper Sandler · CIBC · Hancock Whitney · EisnerAmper · Jones Walker · Ryan · Deloitte · EY

Economic development / institutional

Louisiana Economic Development · GNO Inc (Michael Hecht) · LOGA (Mike Moncla) · LMOGA · Tulane Energy Institute · Entergy Louisiana (Michelle Bourg)

Real registrants from the LEC 2026 roster (551 people / 279 orgs) + Richard's hand-collected HubSpot cards. Per-contact detail (name/title/email) is extractable per segment when we pick the first wave.

The ESG lane

This is the quiet superpower of the partnership. MPRESSED already produces the annual ESG reports for a roster of Al's energy clients — ~$176K of recurring work, year over year. And here's the continuity that makes the AI-governance pitch almost automatic: the ESG clients are the AI-governance targets.

The argument writes itself: "We already produce your ESG report every year. The board is now asking the same firms the AI-governance question. It's the same discipline, the same evidence rigor, the next report we produce together." govrn's compliance-mapping (ISO 42001 / NIST AI RMF) is the literal extension of the ESG-reporting muscle these clients already pay MPRESSED for. Two products, one channel, the same trusted relationship.

New product line — live ESG reporting (governance on both sides)

Richard's idea (2026-07-02): productize the ESG work into a web-based, AI-powered live ESG monitoring + reporting platform — real-time instead of an annual PDF. The data already flows continuously through Al's apps to build the reports; we make the report continuous. That gives clients governance on both sides of the fence — AI governance and ESG governance on one platform ("live governance"). Al Petrie Advisors = the SME (decades of ESG authority + the data pipelines); we build the AI + engineering layer. Differentiator: nobody offers live ESG today. Added as its own section to the send-to-Al brief (Al will refresh to see it).

Adjacent, complementary lane: Michael Willis — Managing Director, ESG Advising LLC sits in the same LEC advisor pool (a separate firm from Al Petrie Advisors). An IR/ESG advisor whose audience overlaps Al's — a possible complementary channel, kept distinct.

Next steps — what to send Al

Richard told Al he'd send "something on what a partnership would look like." That send-to-Al asset is a trimmed, partner-facing cut of this page — warm, concrete, and short. The internal-to-external trim:

1. Lead with the 11 years. Open on the relationship, not the product — "after 11 years, here's the next thing we build together."
2. Name the three moves — white-label, Kelly, Al-as-channel — in his language (his clients, his conference, his trust).
3. Show it's already built — the 30 proposals for his conference companies are the proof he can move tomorrow.
4. Propose the economics as a conversation — the 20–30% sources-and-owns band, framed as "we want this to be worth your while," splits to settle together.
5. One concrete first step — pick 3 of his clients (start with the ★ ones), run a scoped governance baseline, prove the motion before scaling it across the roster.

Open items for our side: confirm the MPRESSED ESG/history specifics; decide the standard channel split; confirm whether the first send is an email or a one-page partner brief (I can generate either from this page on your GO).